Hi, I'm Roberta,

certified professional coach specializing in Tech Careers and Digital Wellbeing and marketing consultant for Tech for Good projects.

I can help you with


1-1 or team coaching in Italian, English, Spanish and Portuguese to find more focus and creativity, design or improve a lifestyle, set up boundaries and prevent burnout in the digital space.


Growth and community-building strategies for companies and digital entrepreneurs with a strong purpose to improve people’s life and spread real human connection.


Custom-designed training and mentoring to empower your team with science-backed knowledge and practical strategies to improve digital habits and create a positive culture.

about me

Passionate about human behavior and “tech for good”, I am a Marketing Consultant and Certified Coach specializing in Millennials’ issues, content creator crisis and tech-life balance.

I earned a Master’s Degree in Communication and Marketing Psychology in Rome and started my career in the digital world between Berlin and London.

I joined Europe’s largest social influencer network, developing and implementing growth strategies for the Italian market. Later, as a Country Marketing Manager for a globally popular dating app, I remotely built and supervised a team to launch a platform that connects influencers with brands.

After experiencing burnout, I decided to pursue my passion for cyberpsychology and human potential development in the tech space. I trained to become a life/career coach and subsequently specialized in Digital Wellbeing at Consciously Digital.

I believe in the power of good technology that helps us develop and express our talents, connect, and solve problems. I dislike the constant distraction, sense of inner disconnection and misinformation that can come from a mindless use of social media.

I am a proud team member of Pepite di Scienza, a YouTube-based science education project.



He aprendido a desconectar online, que es lo que me ha permitido conectar con mi entorno y conmigo mismo. Ya no doy tanta importancia a las cosas que no la tienen y soy yo quién decido qué es lo importante y qué no. Ha sido un largo camino en el que Roberta me ha acompañado para por fin poder saber en qué cosas merece la pena invertir mi energía.

Ex Influencer Marketing Manager
shooting_paola_santarcangelo_aprile 2019

Roberta's worthwhile hints and suggestions (ranging from practical behavioural "exercises" to great books to read) helped me to approach my entire life with a new, fresh attitude. A life by design, with me on steering-wheel. She helped me to get the best out of me, with a gentle but steady hand. I would recommend her to anyone in need of a lifestyle revision, a better self will come out nearly effortlessly!

Paola Milan
Head of Operations & Internal Communication
Foto Vicky

Hace ya muchos años que tuve la suerte de conocer a Roberta, una gran profesional. Siempre en constante formación, ama su profesión y le encanta ayudar a los demás. Sus sesiones de coach siempre son de gran ayuda, estoy muy agradecida de poder contar con ella. Me ayuda a focalizar objetivos y a no perder el norte. Gracias por tu profesionalidad y empatía Roberta.

Victoria Gonzalez Mascaro
Finance Controller
Palma de Mallorca

Roberta approached every matters with a professional attitude, never underestimating any doubts I had, and was able to stimulate, encourage and help me focusing on my goal throughout the whole duration of the coaching. Very adaptable and flexible to my needs and objectives, she was always there to provide useful tips and suggestions to keep me on track. I still make use of her teachings. Contact her!

Irene Aragona
International Junior Officer Unesco